Utilise your keywords and text. Google adsense works on an intelligent algorithm which tries to judge the content of you page and display relevant links based on that content. Certain items are given more weight than others. Your URL (ie ||{1}|| should always mirror the main focus of your blog. With soulcast this is based on your signup name. To some extent this limits what you can do, however all is not lost. If you happen to have picked a generic name, you can alwas regain the balance by implementing other techniques. Your title should contain *highly relevant* keywords. These are put into the titlebar, your page's link, and the largest text on the page. What google sees in here, has great influence on what links they decide to show. Your keywords(tags), should also be highly relevant. As soulcast turns these into links within your page, google sees this as your page providing links to other relevant content. Hence again strengthening the weighting of your page. Possibly the most overlooked section is *you're actual content/page copy*. Don't overdo it by putting the same word a hundred times, but be sure to re-itterate within your text, the key elements of what it is about. This way it should cement google's idea of what your page is really about and always display relevant ads. People don't click ads which are irrelevant, so you might as well not bother unless you're going to get this right. More to come...