As I'm sure plenty of you are already aware, I own my own small bussiness that I'm hoping to grow. I haven't read nearly enough literature on the subject (something I plan to remedy soon as I didn't realize the deficiancy until just now. You'd be amazed the basic things that don't come to mind until later) That said I remember hearing or reading that the vast majority of advertising money is wasted and I figure that a good way to find out what is wasted is to just ask you, the common man and woman.
What kind of advertising do you most listen to and seek out? Word of mouth? What do you do with bussiness cards? Flyers? Do you usually take the advice of your employer or friends or do you shop around? Is the first thing you find usually something that you pay attention to?
