SoulCast - 5 Extremely Valuable search engine optimization Tips

5 Extremely Valuable search engine optimization Tips

qedmediagroup posted on Jun 19, 2007 | views: 239 | Tags: 5 Extremely Valuable search engine optimization Tips

Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:

1. Content is Key

Webmasters
are extremely concerned with optimizing their code and as a result,
they often forget about optimizing the content. As optimization tips
go, this is one you should pay close attention to. The first 200 words
of your home page should be loaded with keywords, this includes your
headline. Some search engines, particularly those that ignore meta
tags, will actually use the first few lines of text (including the
headline) as your site description.

2. Utilize Static HTML

You
don't need a "dynamic" website unless you have dynamic content, such as
airline seat availability and pricing which needs to be dynamically
published from a database because it constantly changes. You may store
your website in a database but you're better off publishing it as a
static HTML website. It's cheaper, the pages will download faster, and
search engines
will find it easier to comprehensively index your
website.

The less HTML code you have, the better, as it makes it
easier and faster for the search engine to index your page. Aim for a
total page weight of 50 KB for any page (that's including graphics).
Certainly, anything over 100 KB is going to be slow, and some search
engines don't like pages that are over 100 KB.

3. The Title Tag is Critical

The
title tag is the single most important piece of content for people who
search. Keep it short: Don't have more than 60 characters (with
spaces), which is roughly 8-10 words. Lead with the most important
careword for that particular page. Always start off with what is
specific about the page and move to what is general. Many websites
begin their title with their brand or organization name, and then
follow with what is unique about the page. (This is a very common
mistake, so check out your website.)

4. Optimize Your Images

This
is another optimization tip that many people forget about. However,
through use of your "alt" image attribute tag, you can slip in an extra
keyword phrase or two that describes the picture users are about to
see. The text only shows up when the user has turned off the 'view
images' option in their browser or the image fails to load. But some
search engine robots will pick it up too and the extra keywords could
help your ranking. So take a few seconds to implement this optimization
tip on your site and you could see improved results soon.

5. Why You Shouldn't Optimize Your Own Site

While
we have given you some basic optimization tips to help you quickly
boost your search engine ranking, we still recommend that you hire a search engine optimization
professional for the best results. Search engines change their
guidelines regularly, making it impossible for any one or two people to
stay on top of all the changes while still running their business. What
was a great optimization tip yesterday, could get your site blacklisted
today. Your QED media group SEO professional
will watch over your site as if it was our
own, ensuring your site is always running in peak form. For example, we
predicted many of the guideline changes Google made in November of
2003, saving many of our customers from the massive fall in rankings
most experienced.

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