Search Engine Optimization can be very tricky when not done the correct way. One of the biggest challenges in SEO is the fact that people don’t realize its importance when drawing in traffic to a web site. Uninformed marketing specialists can easily make decisions that can harm the entire purpose behind Search Engine Optimization.
Search Engine Optimization (SEO) is defined as the process of improving the quality or volume of traffic to a web site from search engines. Unlike Search Engine Marketing (SEM), SEO does not deal with paid inclusion. The earlier a site appears in search result listings, typically the more visitors will receive them from the search engine.
CODANK Charlotte Web Design and Internet Marketing Company has put together a list of the most common mistakes made during Search Engine Optimization. The list includes:
- Thin Content Pages – little to no content is present on the page
- Use of Crawler Unfriendly Methods – search engines deal better with HTML text rather than Flash files
- Ignoring Title Tags – a title tag is important because it shows in the search results as your page title
- Poor Content Management System – a CMS should be crawler-friendly in order to be beneficial
- Poor Site Promotion – marketing goes beyond just launching a site; try inbound links
- Wrong Keywords – be sure to select keywords and phrases which have relevance to your web site.
- Images instead of Headings – search engines need to read actual content; refrain from posting nothing but images
- Backlink Spamming – quality backlinks are much better than just having numerous backlinks
- Ignoring URLs – place keywords in an URL; helps with SEO
- JavaScript Menus – crawlers cannot read JavaScript menus; try using a sitemap instead.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
