In this post I’m going to reveal what’s going to be included in Todd Perkins Bulletproof Business Blueprint as well as talk about how a product launch is structured. Now some may say that I’m revealing too many secrets but I see it differently.
Modeling success is nothing new. This is something you should strive for as well. Another thing is that if sign up for any Internet Marketers mailing list you are already experiencing the product launch process first hand. So before moving on I have 2 recommendations.
1. Sign up for the Bulletproof Business Blueprint (affiliate link I will earn a commission if you decide to buy it)
2. Create a “swipe file” of the emails and other promotional material
A swipe file is very important to have. You can use it to reference over and over. Product owners spend thousands and thousands of dollars perfecting the copy in there emails and sales pages.
Now on to the pre-launch phase of the Bulletproof Business Blueprint. During this phase Todd will introduce his personal story and provide a certain amount of free content to the people on his early bird mailing list. This is not only builds report with his potential buyers but is a classic marketing strategy.
Every good movie, novel or product has something in common. That is to say a
hero, underdog or even a villain to root for or against. So why would tell you
about his battle with Lyme disease. It makes him more likeable and creates a
somewhat emotional stake in his success with you. When you couple that with the
free information he gives away it’s a win-win situation.
I can’t underscore enough the power behind this strategy. I was tempted to
leave out this portion of the launch process out because it would be too easy
for people to accuse him of using his story to manipulate his audience. In fact
I would be disappointed if he didn’t tell about his battle with Lyme disease.
There’s nothing wrong incorporating a true story with smart marketing.
Ok
so let’s talk about the free content he will be giving away. Again a super
powerful strategy going on here. By giving you something for nothing it creates
a sub conscious need to reciprocate the favor. IE… buy his course. Nothing
sinister going on here just good business sense. When he reveals some actual
techniques he uses to make money, he gains your trust and confidence to help you
become successful too.
So when you receive this free content put it to use to make money for yourself
right away! As this post is getting longer than I anticipated I’ll move on to
the actual content of the course
The course is broken down into 5 video modules designed to take you step by step. I like this approach beginning with brainstorming your ideas. Unless you structure your thought processes in a precise manner you will be just spinning your heals.
Module 1
· How to Brainstorm Ideas
· Market Research (Done The right way)
· Getting Product Testimonials
· How to Spread the word with Twitter/ Social Media
· Picking A Price Point
Module 2
· Product/ Domain Name Strategy
· How to us Forums/ Blogs
· Building Your Sales Video
· Build Your Product
· One Time Offers
Module 3
· Strong Opt In Page
· List Building (You need to build a list)
· Be Cutting Edge
· Email Marketing Strategy
Module 4
· Keyword Research
· Creating You Tube Videos
· Article Writing (even if you cant write)
· Test/ Track
· How to Find JV’s and Affiliate
Module 5
· Higher Priced Back-end Products
· Continuity Programs (recurring revenue
· Outsourcing/ Hiring Employees (leveraging your time)
· Rinse/ Repeat (for even more profit)
Later today or tomorrow I will be posting a video showing some of the content in the first module. Be sure to check back often as Todd will be sending out more and more content as the launch of Bulletproof Business Blueprint gets closer. If you haven’t already done so head over and get on his early bird mailing list and watch the launch with me.
bulletproof business blueprint info
