HTML clipboardMobile Applications Stores: Asia - Market
Analysis and Business Assessment (
http://www.bharatbook.com/Market-Research-Reports/Mobile-Applications-Stores-Asia-Market-Analysis-and-Business-Assessment.html
) evaluates the state of the mobile application stores and its
expected evolution. For example, Sun Microsystems is analyzed as they also
announced plans their own MAS. The report also evaluates MAS consortiums such as Symbian and Android.
All smart phones come loaded with standard applications defined by the
manufacturer. However, the network operators, looking for revenue opportunities,
have encouraged the development of other applications that can be used on the
cell phones they support. Using these applications will use the network services
more and generate more revenue. The network operators established business
relationships and development platforms to encourage the growth of these
applications. The release of smart phones like Apple's iPhone, with its 65,000
supported applications required the need for a single point of access to these
via an "application store". Various network operators, handset manufacturers and
software developers are announcing plans for their "Mobile Application Store"
("MAS"). The MAS is a central location for purchasing supplemental mobile
applications, possibly available for a fee.
Research in Motion ("RIM")
Apple,Nokia,Palm,Motorola,LG,Samsung,Sony-Ericsson
This report also evaluates the following Asian network operator's MAS plans:
Vodafone, NTT Docomo, Reliance Communications, China Mobile, China Unicom,
China Telecom
Key Findings:
* The Mobile application market forecast is a $9.0 billion revenue opportunity
over the next few years.
* The handset vendors have taken the leadership role away from the network
operators and are currently driving this market.
* Apple has defined and driven this market to its current state. All other
players in this market are reacting to Apple and playing catch up.
* The market is young, confusing and unsettled.
* Besides the handset vendors, major players in this market are the network
operators, software vendors, consortiums and retailers.
* Great opportunities for software developers. Despite support programs, they
are left to figure it out themselves.
Questions Answered
What is the revenue opportunity for this market?
Who are the key market players?
Where is the growth potential in this market?
Where will this market go?
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