The solution, said Naxdax President and CEO Jason Wang, was to create a place where you took the middle man out of the buying process.  “It’s like the music industry”, said Wang, “artists are finding it more advantageous to remove themselves from the record companies and focus on the distribution channels only.  This gives them a larger profit and a real sense of ownership of what they created.  In this same process, we are removing the middle man.”