It’s natural for consumers to window-shop during the week and purchase things on the weekend. Turns out, iPhone users behave the same way.

Mobile analytics firm Flurry has found that consumers are more than 30% more likely to download an iPhone app on the weekend than on weekdays. Consumers also spend more on apps on the weekend. According to Flurry’s data, paid games are downloaded 48% more on a weekend day than a weekday; paid non-game apps are downloaded 36% more.

In comparison, free non-game apps see 27% increases on weekends and free games get a 26% weekend boost.

Peter Farago, Flurry’s vice president of marketing, says the trend correlates to free time. During hectic weekdays, consumers browse the App Store, but don’t purchase many apps, or they download free apps rather than paid apps. Once the weekend arrives, with more time to make informed decisions, consumers download the apps that have caught their attention or upgrade to paid versions of the free apps they already have.

The San Francisco-based firm expected to see a disparity between weekday and weekend downloads, but not one this large, says Farago. The study was based on a sample of “high-volume apps” that tap Flurry for analytics data; the relationship means that Flurry is able to track usage, including what day the apps are downloaded.

It’s natural for consumers to window-shop during the week and purchase things on the weekend. Turns out, iPhone users behave the same way.

Mobile analytics firm Flurry has found that consumers are more than 30% more likely to download an iPhone app on the weekend than on weekdays. Consumers also spend more on apps on the weekend. According to Flurry’s data, paid games are downloaded 48% more on a weekend day than a weekday; paid non-game apps are downloaded 36% more.

In comparison, free non-game apps see 27% increases on weekends and free games get a 26% weekend boost.

Peter Farago, Flurry’s vice president of marketing, says the trend correlates to free time. During hectic weekdays, consumers browse the App Store, but don’t purchase many apps, or they download free apps rather than paid apps. Once the weekend arrives, with more time to make informed decisions, consumers download the apps that have caught their attention or upgrade to paid versions of the free apps they already have.

The San Francisco-based firm expected to see a disparity between weekday and weekend downloads, but not one this large, says Farago. The study was based on a sample of “high-volume apps” that tap Flurry for analytics data; the relationship means that Flurry is able to track usage, including what day the apps are downloaded.

Notching a place on those lists raises sales tremendously. The No. 1 ranked app in the store’s “Top Free App” category can get nearly 200,000 downloads a day, says Flurry. Even the No. 10 app gets more than 20,000 downloads a day.