Keyword choice and use is an important part of proper SEO. The phrases and words used to find what people are looking for must match your product and service descriptions or you will not be found. Choose keywords that are popular choices, but be careful not to choose a keyword with steep competition. It’s much easier to optimize and rank for keywords with little to no competition. The more competition, the less likely you are to make your goal rank.
Content keyword use is also key. Use keywords as much as possible, but be sure the content still reads well. Keywords should be added in the most natural and search engine friendly ways possible. Overdoing keywords for the sake of ranking is called stuffing and can cause the search engines to penalize your rankings. Choose wise and work carefully, and your keywordwill work wonders.