When implementing an SEO campaign, it is crucial to use strong link building strategies to get the most results. It’s not about how many Web sites you link to, but the quality and relevance of the links. You need to link to some good Web sites that also have good SEO. This means the link has the keyword for that Web site in the link text. If you linked to the Volacci SEO webpage, you would want the words “SEO” or “Search Engine Optimization” within the link text.
To get what is referred to as a “deep link”, then you should link deeper within their site to a “Promotions” or “Links” page. It is imperative to use your keywords when implementing a deep link strategy, as well as link to sites that also have a high PageRank. This will not only improve your rankings, but make you more desirable to link to as well.