Google/Yahoo/Ask Searches are the best engines in the world by their huge indexed base of web sites but those engines are not adapted to pharmacy search properly. If user want to buy medication he or her should filter a lot of information out of results to find right pharmacy thus spending a lot of time.
Pay-Per-Click Search are mostly engines inside Google/Yahoo/Ask search results. Driven by web SPAM, ppc searches represent limited choice out of sponsor ads. Moreover the user chose from pharmacies which paid the highest bid for user’s click.
Custom Pharmacy Search is mostly based on Google/Yahoo/Ask engines. So, the user select pharmacies from the same relevant pages, doorways and irrelevant rang popular web sites but the choice is more constricted.
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