Press releases for SEO are used in for the same reasons as traditional PR, but are optimized for the Internet. Press releases are generally used to inform the public and the media about a news event that is timely. The releases usually follow a standardized format. By optimizing a press release, specific keywords are targeted throughout the release and are distributed online via press release websites. The keywords help the content be ranked in the search engines and lead traffic back to the company’s website. The wire services and press release websites are important to SEO and PR, as they syndicate to the national newsrooms and to online new sites like Google and Yahoo News. Press releases can be very effective throughout an SEO campaign and a compliment to any article generation strategy that is already being implemented.



