"The emergence of corporate and government public relations, which drew on the studies of mass psychology by Sigmund Freud and others after World War I, found its bible in Walter Lippmann’s book “Public Opinion,” a manual for the power elite’s shaping of popular sentiments. Lippmann argued that the key to leadership in the modern age would depend on the ability to manipulate “symbols which assemble emotions after they have been detached from their ideas.” The public mind could be mastered, he wrote, through an “intensification of feeling and a degradation of significance.”

"These corporate forces, schooled by Woodrow Wilson’s vast Committee for Public Information [Executive Order 2594 - Creating Committee on Public Information], which sold World War I to the public, learned how to skillfully mobilize and manipulate the emotional responses of the public. The control of the airwaves and domination through corporate advertising of most publications restricted news to reporting facts, to “objectivity and balance,” while the real power to persuade and dominate a public remained under corporate and governmental control.