Proper linkage of your website pages will play
an important role in your SEO campaign. They tell the search engine spiders the
meaning of the linked pages and how it plays into the overall theme of your
website. It also serves as a map for the spiders to follow when they are trying
to navigate and evaluate your overall ranking. This SEO
technique assures that your web pages will receive attention from the
search engines. There are several techniques that professionals use to
interlink the pages, this includes:
Image or Navigation Links -
The ALT attribute of an image tag allows pages to interlink through images.
Individual Links -
These links are directly linked to other web pages, so they are very important
for navigation. You want to ensure that all your tags include the correct
keywords.
Subject Links -
These links are helpful in content-heavy websites because they provide
information on a variety of relevant subject matter. The subject names should
be used as anchor text to make the link-based SEO more relevant.
Breadcrumb Links -
These links appear on the top of any page. They are typically
sub-heading/sub-category links that allow better navigation through a richer
site. These links also should provide keywords as headings for each category
and sub-category.
If you take implement these interlinking techniques into the SEO of your
website, you will have an improved navigation that humans and spiders both
enjoy. You also create a more user-friendly experience that will retain traffic
and may turn into some healthy conversions.



