Swiss Movement: Diamond Hummer Watch From TechnoMarine

Swiss watchmaker of TechnoMarine men's watch has introduced a lavish gem-encrusted edition of its Hummer-TechnoMarine brand watch. While the standard Hummer XS Magnum Square timepiece retails for $1,495, the new Diamond Hummer TechnoMarine designer watch model will fetch a cool $5,500.

The XS Magnum Square model of TechnoMarine replica watch is a stainless steel chronograph with a black rubber strap that has been cleverly molded to resemble all-terrain tire treads.

The high-zoot version comes with 2.5 carats of full-cut TechnoMarine white diamonds watch, and the strap has been upgraded to white rubber. To show off your fancy timepiece, TechnoMarine world watch also throws in a leather-lined wooden case.

The company's line of Hummer TechnoMarine luxury watch starts at $895.

What this means to you: We can see the advertising slogan now,TechnoMarine diamond watch— "Diamonds in the rough."