Luxury goods are luxurious not because of their high prices. Says Ms. Vanessa Ribes, LVMH’s HR Development Manager for Asia Pacific region:”A high price doesn’t suggest this commodity is luxury. Behind a luxury is the support of a system, which results from a culture of several decades or a hundred years.”

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The brand of Louis Vuitton is founded in 1854, and the first job of its founding father is to do the packing for aristocracy when they go on a journey. He has witnessed the invention of steam train, the development of steamboat transportation, and at the same time he has fully understood the difficulty of folding a trunk with round covers. A century has past; the canvas bag bearing the unique intertwined LV logo has become a fashion classic together with its legendary tales and elegant designs. In the past hundred years, the world has changed a lot, and people’s pursuit and aesthetic perceptions have also changed accordingly, but Louis Vuitton still enjoys fantastic reputation and well maintains its unique charm.

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The survival concept of creativity and leading the fashion trend promotes the professionalization of a brand, and the industrialized production concept promotes the brand to the world. Today, Louis Vuitton has 56,000 employees working on different positions around the world, and 64% of them are from countries outside France. According to Ms. Vanessa Ribes, marketing and sales staff occupy 50% of the positions offered by LV group, while production staff makes up 36%, and supporting staff and management staff take the remaining 14%.