The Internet's largest video site on Thursday announced that it has struck deals with a host of entertainment companies, including Sony Pictures, CBS, Metro-Goldwyn-Mayer, Lionsgate, Starz, and the BBC, to acquire "thousands" of TV episodes and hundreds of films. The new content will only be available in the United States.
YouTube executives also said during a conference call that they have redesigned part of its Web site to create separate areas for professionally made content. On the site's front door will be two new tabs.
At this point, it appears the most significant partnership is with Sony Pictures, one of the largest Hollywood film studios. The studio has agreed to post several full-length feature films and TV shows to YouTube. Some of the TV shows include, "Bewitched," and "Charlies Angels" and among the films are "Blue Lagoon," "Single White Female," and "Nowhere to Run."
Movies from Sony Pictures will only trickle on to YouTube, at least initially. YouTube has agreed to display the films using a video player from Crackle, Sony Pictures' own video site. The studio will control all the advertising for the films and Crackle will also get credit for the traffic.
While most of the TV shows and films YouTube acquired are at least several years old, the Sony news marks YouTube's most significant Hollywood deal yet. YouTube was once called a "rogue" by Viacom executives, who claimed in a 2007 lawsuit that the company encouraged the posting of unauthorized copies of its material to the site.
The feeling by many in Hollywood was that YouTube was hostile to content creators. But over the past year, Google and YouTube have made the service more attractive to big movie and TV companies. The site has upgraded the quality of its streaming video and began filtering content to eliminate pirated material.
While this change is great for film and television content, it will strain the YouTube community. There are thousands of people who rely on the user-generated content for their YouTube experience. The 'little guy' isn't considered in this situation, and in the end they will not use youTube anymore.
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