Other shops offer advantage cards where buyers can accumulate points from a particular amount of purchases they make. The points can be either transformed to a gift or regarded as dollars that they can use to buy new merchandises from the said store. Meanwhile, other specialty shops provide discounts and sweepstakes where buyers can participate and have the chance to take their featured items as a winning prize. All of these deals are marketing strategies especially formulated to also draw potential buyers and keep their patrons.



