Apparently the New Year is not only about making a new resolution, but also it is the busiest time to take out loans such as a same day loan for the purpose of debt consolidation.

I think January is the busiest time for personal loans to be taken out because people are trying to recover from Christmas and plan for the rest of the year, and want to do so without worrying about their finances. (A bit hard when the New Year starts off with a credit crunch bang!)