There is a powerful word in marketing. This word is challenging the thinking of many who have been in business for a while. This word strikes fear in the heart of many business owners because it just doesn’t seem possible. That marketing word in question is – FREE.

Watch television and you will see that cell phone companies will routinely give their phones away for free. Banks offer free snacks when you drop by for a visit and a free gift when you sign up for an account. Websites offer free services to anyone who visits their site. Music download companies offer free downloads with a membership.

Wikipedia offers free information. The web itself is an incredibly large global entitlement program. Customers have come to expect free stuff. If you don’t have it they will just keep looking for the all-important FREE until they find it. Read More>>