If the credibility of the review is in question, this will undermine the primary purpose and objective of reading the review in the first place. Of course, there are those who read consumer reviews for entertainment purposes only, but such trite casual reading is also deserved of accuracy in consumer review and reporting. Providing iphone reviews – or any reviews for that matter – should not be treated tritely by the reviewer and there should be a clear and definite attempt to provide a quality review. If not, the previously aforementioned undermining of the review’s purpose becomes present.

If there was a genre that movie critics disliked to review it would be the comedy genre. The reason for this is that no matter how much they may dislike a comedy they can not say it was not a funny film if the bulk of the audience is laughing. The purpose of a comedy is to make people laugh and if it does then it succeeds at its purpose.