RECIPROCAL LINKS

You put a link on your site to mine and I'll put one on my site to yours. Sounds fair doesn't it? Ha! but there's a catch!!

What if you are an honest Joe like me and believe the person on the other side is honest and you do your bit by adding the link to the other guys site but ... back at the ranch ...

1. S/he never adds the reciprocal link back to you. DHL快递 You've been had!
   OR
2. S/he sends you and email saying "here's the page with your link ..." but the page with your link is not linked from anywhere else on this person's site! You get it? Your link is on the other site but the page it is on can never be found on that site ... you've been scammed!
   OR
3. S/he waits for 2 weeks then removes your link but you still link to him/her. Scammed again!

Reciprocal links are great and work very well because of the way search engines rank sites. However, they open to abuse. Use with caution.

GRAMMAR/SPELLING

Makwgh shwkefr yokep spkllpf corrgprtly!! A page full of obvious typos won't get you far. With all the spell checkers out there these days, there is 400电话 no excuse for poor spelling. But spelling is only one part of the problem. The other major part is grammar. Carefully read the two sentences below. Both are identical except for the placement of a single comma:

• Here lies my dearly departed Martha. In heaven is she, not in hell, this I know well.

• Here lies my dearly departed Martha. In heaven is she not, in hell, this I know well.

While on the subject of spelling and grammar, don't forget that English 俄罗斯签证  is not spelt (or spoken) the same 办证 all over the world. There is a vast difference between American English and British English spelling for example. It is not really important which spelling you decide to go with provided you are consistent.

Always keep in mind your intended audience when adding text. For example, the word 'Ketchup' is a common word in America but someone in 企业宣传片 South Africa won't know what that is because they call it 'Tomato Sauce'. There are hundreds of words and phrases we take for granted that either mean something completely different to someone from another part of the world or has no meaning at all.

SENTENCE STRUCTURE

Search engines are mathematical marvels that read the text on your site and combine it (not all of them) with your META TAGS. Some even integrate other HTML tags like the <H1>, <H2> <H3> tags. Have you ever wondered how when you search for something the Search engines  actually find it?

You have a website about boats. You want to say this

"Buy our boats because they are the best in the West" 

Not a bad start. But you won't get many point in search 保险箱 engine terms for your choice of words. a better way would be to be a little more verbose and use words that people will likely be typing into the search Engines. I don't know much about boats, but something along the lines of the following would be better (assuming it was true of course)

"Shipley boats are delivered by helicopter to your doorstep. Pre-fueled and ready for ocean faring adventure immediately. Manufactured from highest quality Titanium, extracted from mines deep in Siberia. Shipley boats assures you of a consistently high level of cruising comfort all year round."

Do you get the point? Here's what the search engine "sees":

• "Shipley boats" - your company name, appears several times. Telling the engine it's important,

• You have used words like delivered, 上海搬场公司 helicopter, pre-fueled ocean faring etc. All these words are potential terms someone using a search engine looking for boats may be using. Use them liberally, they will maximize your chances of being found.