Your Internet Reputation

Your iRep Agent is more than just a SERM expert, more than an SEO or SEM expert and more than a blog, video or social networking expert. Your iRep Agent is an expert at using all of these tools and more, in order to control your companies long term Internet reputation. Because the perseverance and enhancement of your Internet reputation is so essential in today’s Internet centric business world, leaving it to your web designer just isn't a prudent desicion.

Internet Reputation Management

What your company needs to ensure its lasting good reputation and long term success is an Agent who is looking out for you and your company all year long. Look at this way, you don’t buy auto insurance after you have an accident, you buy it before an accident, then you go on with your life and don’t really think about it. The great part about working with an iRep Agent is you get so much more than just a great reputation for you and your company; you get piece of mind, you also get a dedicated and motivated Agent who will personally oversee your account, much like an account manager. The difference between an account manager and an iRep Agent is, account managers are notorious for selling you services you either don’t need or bundling services you do need with services you don’t. An iRep Agent has a tool box full of services you may or may not need depending on where your company is at, your Agent will deploy whatever strategy is needed to protect and enhance your reputation all year long. No need to pay for extra services or worry if you bought the “right” package, one small monthly fee and you get the entire toolbox!

Researching your Internet Reputation

The best way to find out what the Internet is saying about your company is to go to Google and search using the proper name of your company. What do you see? Are there any negative websites saying things about your company that might scare off potential customers or key employees? Now look at how many pages of websites (other than those you own) there are in that same search, do they describe positive aspects about your company? One last thing, is your competitor showing up in your companies search results? If so, your competitors may be using a little known trick to try and “pick off” potential customers.

Finally, do another search of your closest competitors, see how many pages they have on Google and how many other websites that are saying great things about them.

Key Tip...

When you search your competitors on Google, and there are multiple pages of websites saying great things about them, this may very well be costing you and your company big money.