I am just astonish how red dress can seduce men.

A new research suggests a very simple method to perk up the sex-appeal – just don a red dress before going out with your man.

The study led by psychology professor Andrew Elliot of the University of Rochester in Rochester, New York, validates other evidence linking the colour to romantic and sexual matters, ranging from red hearts on Valentine's Day to red-light districts, the neighborhoods where prostitution and other businesses in the sex industry flourish.

The researchers asked the study participants to rate photographs of women framed in red, white, gray, green, or blue, or with the woman in a red or blue shirt.

 Much is known about color physics and color physiology, but very little about color psychology," Elliot says.

 The color has long been associated with love, lust, and desire in history and literature.

I love red dress.