Artworks are usually viewed only at art exhibits and museums, which is something that lower class and even middle class families could not afford easily. But with the Outdoor Art Gallery, viewing art is made available to a broader audience from all walks of life.

“We want these works of art on billboards to enrich and entertain people. We want them to engage in discussions about the artwork they saw at North Luzon Expressway or how they liked the one in Cubao better,” stated 2nd Media spokesperson, Dondie Bueno.

More than a venue for showcasing Filipino talents and teaching art appreciation, the outdoor gallery art holds an important unifying theme: environmental awareness and nature conservation. The billboard arts will remind passersby how relaxing it feels to breathe in clean air or walk barefoot on grass, and at the same time, prompt us to look out for the planet we live in.

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