Yahoo, a major prize for Goliaths such as Google and Microsoft that wants to build a web empire with a major audience, sizable revenues, and good brand. By making a deal to Yahoo, Google gets a vastly bigger audience to go with its formidable resources. Google won’t be able to bid for Yahoo because of antitrust concerns. Yahoo has already surrendered some of its advertising space to search leader Google. The deal will allows running Google ads on yahoo search result pages. Google ad partnership with Yahoo could boost revenue and extend its online reach, making it the sole master of online advertising. Does Google deserve Yahoo? Google ad partnership with Yahoo would keep Yahoo out of Microsoft sight. Yahoo so desperate to stay away from Microsoft. Perhaps this is the right exit point. Stay as an independent company that’s what Yahoo wants, Yahoo’s web strategy: a deal to allow Google to sell ads on Yahoo’s, such move would have strengthen Yahoo by reducing the amount of money Yahoo needs for expensive data centers and product developments. The Redmond’s beast ends its Yahoo hunt blaming the company’s attempts to build relationship with rival Google. Yahoo will only display Google search ads in a small number of its search. The scariest thing here is if Yahoo decides to fully outsource its search ads, Google would get a monopoly of the search ads, that’s sounds trouble for Microsoft, and it could freeze Microsoft out of the market. Google already got 75% of all web searches worldwide. Google now earns more from online ads than Microsoft earns from selling Windows. Google will grow bigger and powerful, making it impossible for anyone out there to challenge. The gap between Google and Microsoft will get bigger, long story short, Microsoft could not crush Google. If Google and Yahoo start to share web ads, what will happen to Microsoft? The wedlock between Yahoo and Google drew fire at Microsoft. Google technology would be used to better target web ads on the portion of Yahoo’s search result pages; at least users might see better ads, what next for Yahoo? Yahoo search powered by Google!