In the recent years couriers have become an essential part of logistics. E-commerce has also given a thrust to couriers in a great way and still there will be a great demand due to people using e commerce as a via media for purchase. Due to this increasing demand of deliveries through courier, the pressure to perform in terms of delivery mostly overnight and during 24 hrs, courier companies have to look at the whole cycle of logistics-from
packaging of goods to mode of transport, safety factors and time.

When the customers order through internet, he or she never gets in contact with the company or seller and they are only receiving the goods which are ordered. The primary success factor is safety of the product and time of delivery.  If the product is not packed well, the customer can refuse the delivery at any point of time. Such an instance leads to incremental cost and poor relationship with customer.