Business application of Information Technology.


Q1. What is the use of internet in business?

* The use of internet in business is:-

1. Gather information.
2. Collaborate with others.
3. Communicate internally.
4. Customer support.
5. Publish information.
6. Purchasing information.
7. Purchasing product.
8. Sell product and service.




Q2. Define interactive marketing?

* Goal on interactive marketing is to attract and keep customer who will become partners with a business in creating, purchasing and improving products and services.




Q3. What is the process of interactive marketing on internet?

* Identify customers.
* Create advertising material.
* Put it on customer screen.
* Discussion with customer.
* Learning from customer (Feedback).
* Fast, friendly solution to customer problem.




Q4. Define PULL Marketing?

* Relies on customer to access the service on internet (WEB) using their web browser and browser are used for this.




Q5. Define PUSH Marketing?

* Relies on software called web broadcaster or net broadcast.
* Software such as point cast, back web & cost net are used.
* These automatically transmit a variety of information from the web to the client computer.
* The transmitted information can be from sources and topics that are pre selected or can be sent via company’ intranet.




Q6 Define the business value of Internet?

* The objective to use internet is :-

1. Attract new customer via web marketing and advertising.
2. Improve service to existing customer.
3. Develop new web-based markets.

* To add strategic business value:-

1. Company should undertake an internal & external assignment to discover internet applications that add strategic business value of the organization.

o External: - 1) Competitor activity.

2) Product development.

3) Customer relationships.

o Internal: - 1) Communication flows.

2) Current information resources.

3) Internal web services.


Q7. Define how an internal and external assignment adds business value to a company?

* Internal assignment have several strategic capabilities that add business value to a company such as :-
1. Global dissemination:-
o Global communication.
o Increased cost saving.
o Ability to provide customer service.
2. Interaction:-

+ Interactive websites.
+ Discussion forums.
+ Chat group.
+ Interactive forms for customers.
+ Immediate E-mail responses.

3. Customization: - Customization has the ability to automatically provide information and services.

+ Collaboration.
+ E-commerce.
+ Integration.

Q8. Define inter-networked enterprise?

* Now a day’s businesses are becoming inter-networked enterprises.
* It use internet, intranet extranet to support business.
* It includes E-commerce.
* Enterprise collaboration system support communication, co-ordination, collaboration among the members of networked teams and workgroups.




Q9. Define internetworking of computing?

* From the smallest to largest computers are being interconnected by internet, intranet and extranet.
* Client-server approach can be used.
* Network centric concept is used i.e. network is the central computing resources of any computing environment.
* Larger computer systems are replaced with client server network.
* Legancy systems (traditional mainframe based information system) are replaced by client-server network.