One of the most important things to know before even starting to do Pay Per Click management and setting up a campaign is to know the amount you are willing to pay to bid on keywords or key phrases. The keywords bringing most of the traffic can also cost a lot and it is actually not rare to get a cost per click of £5 to £10 depending on the sector and the competition for that keyword. Now, are you really willing to pay such a huge price per click to hit the top spot of Google or Yahoo?
Before deciding to go ahead, there are a couple of things you actually need to consider. Remember that on average, a common e-commerce website converts around two percents of its visitors. It actually means that you would need to get around fifty to seventy people to the site before you make any sale, signup or anything else. So if you pay £8 for a click, it means you will have to spend around £400 for only one sale. This work if you can generate more than £400 of profit from a sale, but it is barely the case.
The best thing to do really is to go after the less popular keywords that are actually more niche to your market and obviously cost less. Even if each of those keywords may have a low value and get you only a couple of clicks, taken as a group, they can simply bring you a huge amount of traffic at a pretty low cost.
By targeting those less popular keywords, you would nearly get the same amount of traffic as if you had targeted one of those popular and expensive keywords, and obviously at a much lower cost.
The only disadvantage of using this strategy is actually that it can be difficult to deal with such a large number of keywords and key phrases. It will probably take you a lot of time to make changes and monitor your keywords.
If you do not want to have to deal with all of that Pay Per Click management, you can still outsource the work to an SEO company or SEO professionals offering pay per click services.
Even if this kind of service will come at a certain cost, you can be sure that the work will be done by a professional Pay Per Click management team who will run your campaign more efficiently and free you some time as well.
seowhitehat posted on Sep 03, 2008
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