At that point the hearings to choose the two "tissues", valleys that need to be made pepata "Striscia la Notizia", transmission peak of Channel 5, have become in itself an event TV throughout the summer, broadcast in prime time as a spectacle for families, with excellent ratings.
More than 5,000 Italian are registered to compete at two positions, one reserved for a blonde, the other to a blackberry, with selections taking place in squares across the country between the encouragement of relatives and spectators.
Prize: a contract to switch next year to dance in clothes succinct saltellando on desks of two conductors males posing "Strip", a program of satire of Canale 5, network of the Mediaset media that is attached to the President of the Council Silvio Berlusconi .
Apart from the image that gives women, according to critics the format is more worrying as saying the Italian TV. The authors argue the program to television satire on journalism, and some are defending these figures showgirl compared to violent programmes (Swimsuit bikini).
In other countries, this format was beffeggiato as outmoded or contested by movements for civil rights of women. While nell'Italia Catholic roots, "Striscia La Notizia" produces tissues from two decades.
Their mossette seduttive alternate services complaint discover magagne and fregature, putting the sedan political right and left and celebrities.
Spectacle of success of the first evening, "Strip" owes much of its success to the spicy "tissues", taking its name from sheets of tissue paper with which the fascist regime impartiva its directives to the press.
Back on the air after a break of four years, "Veline" with the search for two other new valleys came at the top of the indices rating, with a share of over 21%, according to polls of the magazine TV Sorrisi e Canzoni.
The selections this year, the aspiring valleys are engaged in trials which answer questions while jumping on a trampoline, while singing are flooded with water or preferred by the public: lick milk schizzato distance from a bottle.
"The milk is good for you", the sfotte the host, while the hapless to clean milk spiaccicato on the face.
The winner, inzuppata of water, was excited for the transition to the semifinals.
"When I put the crown on his head, I felt a jolt of adrenalin as never before in my life," said Cristina Buccino, who says fascinated by astronomy and philosophy.
NOT THERE 'MUCH TO CHOOSE FROM
For many, the show is one of the most obvious examples of obsession for women of performance and persistence of an idea of TV survived a reality show and other format.
If the tissues of "Striscia la Notizia" are the most popular girls in brief costumes are a little 'everywhere from variety shows to the Italian version of "Who wants to be millionaire?" Without c'entrino much with the context.
"With the exception of the evening news, became a general format of fun showgirl have to seduce the audience," said Michele Sorice, a professor of History of radio and television at Rome La Sapienza.
"The model of tissues might not be a problem if it were one of the many models offered by television, but we do not have a television that seems capable of different options," said Sorice.
"Sometimes, there are programs horrible, say, Britain or Spain, but at least viewers have a wider variety of shows to choose from."
Sorice point your finger at the lack of true competition in the Italian TV, dominated by public-private duopoly between RAI and Mediaset, which share 84% of advertising revenue. Internet, satellite TV and competitors such as Telecom Italia protagonists are minors.
Those responsible for Italian TV adds, usually have smaller budgets than other countries, thus avoiding the risk continuing with formats tested as "Veline" he says.
"For men are a little 'a trap for women represent a model of success and fashion," he says.
The veteran presenters Italians, Mike Bongiorno, has openly challenged the abundance of "tissues and spogliarelli" in Italian TV. And the supervisors last year called them "poor" TV programming, saying that lowers its level to expand as much as possible their audiences (Swimwear bikini).
"SUCCESS MAGIC"
Lilli Gruber, a journalist and leading Italian television war correspondent and a symbol of quality for his essential style, says that the popularity of showgirl is emblematic of expectations and the backward state of subjection of women in Italy.
Only 45% of Italian women have a job, among the lowest in the developed world. They have only 21% of the seats in the House and 17% of executive positions.
The Gruber also cites a survey showing that between the figures of women in advertising, those who work are just 16%.
"Television is a mirror of society and the Italian company says that women must always look young and sexy," says Gruber, now an MEP. "We can not get out from the stereotype of superbambola or sexy woman."
At a broader level, says Sorice, the trend of showgirl coincides with the Italian obsession for the beauty and charm of an instant success in a country where bureaucracy frustrates the ambitions and drive the steps of a career requires decades.
Become a girl in the world of entertainment is often a ticket safe for rich advertising contracts or stories with samples of football. The Minister for Equal Opportunities Mara Carfagna and the former "tissue" Elisabetta Canalis are an example.
"It promotes an easy success through shortcuts and without daily efforts. It 'a kind of magical success," says still Sorice.
Antonio Ricci, director and creator of "Veline", find the criticism amusing. He asserts that the show is a provocation but also criticism of empty TV personalities.
"Anyone who wants to become a television journalist is subject to humiliation much worse than those of girls who compete to become tissues," says Ricci to Reuters. "How that Christopher Columbus did not invent America but has discovery, all that I have done is to make visible the tissues ... have always existed."
For media analyst Luigi Pugliese, the Italians have a different taste compared for example the Americans, who are much more pudici on nudity but less disturbed by violence with weapons.
"The Italians think that there is nothing wrong to have women of good and seminude near a man who presents that reads the news," said Pugliese, a partner of Booz & Co.. "The Italians do not like firearms and blood and prefer women. Fewer weapons and blood, more women seminude. 'Our passion."
Original Version: Borsaitaliana.reuters.it
