A search engine friendly website with unique content is an extremely important asset for to have more traffic and success on the internet. Cluttered and unorganized content turns people off. However without traffic, even a well designed site will not produce results for you. As people use search engines to find information, products or services which are very useful for them. So, web site owners who offer these things take necessary steps to ensure that their site gains high ranking for a particular keyword phrase or at least on the first page of results.

The best websites are those that are both attractive and easy to use for an online user. Web site owners should keep in mind that site is for end users, not for search engines and also target the audience with the content they are looking for is convenient for the search engine robots that are trying to find and collect data from your site.

There are few things to look for when designing new sites or optimizing an existing site.

1)Web Content: Web sites should always be designed with your target audience in mind with unique content which should be readable and insert between 200-500 words of rich search engine friendly content on each of your site pages.  

2)Site Navigation: Ensure that each and every page of your site has clear navigation. It’s frustrating for users to click on something and encounter the dreaded 404 Error Page Not Found.

3)Title, Meta keyword and Description Tags: The title tag is extremely important to both search engine users and search engine spiders, if it’s not optimized properly, then you’ve lost a vital source for high rankings. The information in Meta keyword and description tags can influence how search engines view your site, and optimally the description that you write will show up in search engine listings, so try keep it clean with useful tags.

4)Search engine spider cannot understand the text written on images. So, try to avoid flash animations, java objects and dynamic contents. Create alternate navigation using anchor text if your website is JS menu drive or contains flash menus.

5)Create sitemap links to important pages as sitemap act as alternate access point to website and dynamic pages should be converted into search engine safe URL’s using various tools.

6)Avoid using frames as search engine spiders have difficulty in index websites using frames and create rich content information rather than doorway pages.

By following the above guidelines will be helpful to design search engine friendly website and can provide website rankings among the top search engines.