If you have a website you must be having some expectations from it. And your prime expectation from it could be to get some benefit in terms of money or popularity. Both of these can only be getting if your site is being visited by hundreds of visitors everyday. The source of your visitors can be some referrals, direct visits or the search engines. In all these three the search engines are the source of getting more and more visitors than other two. If your web site is brand new then the only source becomes search engine alone and among all search engines we all know that Google is king and send more than 50% of visits of all visits.
Due to the changing nature of algorithm, the sites which rank at one time among top 10 goes somewhere out of the top 2 or 5 pages. The situation becomes more critical when a site completely misses the SERPs and looses the visitors due to its non-presence. This situation can be cured well before it becomes evident for your website. The real white hat search engine optimization needs time and patience to give results but by following it accordingly you will eliminate the chances of being hit by Google's updates and algorithm changes. Below are some steps to get a high ranking in Google as well as in other search engines:
No Spamming: Not only Google but all search engines hate spam and your site may be penalized for it. So avoid doing it. Excess of anything when doing on-page is a spam in Google's eye. Excessive use of keywords in content, HTML comments, long tail Alt Tags, Alt tag on very tiny images etc.
Just stick to the most suitable title, Meta description and use as little keywords in keywords Meta as required. Use the appropriate Alt tag, which provide some description along with keyword instead of filling it with keywords only.
Quality Content: Provide your visitors the content, which have some use and not filled only with keywords, keywords and keywords. Never use duplicate contents as this is not going to give you any benefit. Use natural and informative content as this is what which holds the visitor on your website and then only the user will visit your site again and again. And a site, which is visited many times, has more chance to be there in top ranking forever.
Build Links: Link plays a vital role in the stability and high ranking in SERPs. More the inbound links more the popularity of your website and hence the more trust of search engines. There are a lot ways of getting links; Directory Submission and Article Submission are the best way to get one-way links. Always remember when doing link exchange only exchange links with the sites, which comes in your industry. The link exchange should only be done to benefit your sites visitor, take links from only those sites where your visitor can get the same or similar to your sites service or products or information on those services or products.
When the proper on-page optimization and good content combines with quality inbound links, your website is sure to conquer the search engine giant Google as well as the visitors entering your website in search of what you are offering.


Busby Seo Challenge | Nursing Assistant