How to products named deputy brand ?

as a marketing staff, can feel that a good product, deputy brand names, consumers can not only promote the memory and more to promote sales, but in today's domestic enterprises and products are easily ignored, vice-brand the importance. to take advantage of many enterprises are not the work, are in the development of technical personnel, to add the names of the companies abbreviated name for digital serial number, such as what jl001, wl002, and so on, and eventually to the market to sell this consumer persons.
marketing products from the start, then the products involved are no small matter, so a good start for the products, vice-brand can not only give it vitality and penetration, and sometimes can become the launch market weapon.

below the two cases i believe we can be inspiration:

case 1: haier against the reality of electricity a poor environment, timely introduced a power-wall electric water heaters. this brand of naming, not only to all consumers from deputy brand will be able to understand the interests! and haier has also expressed the aspirations of its targeted points. ultimately all consumers, distributors, daogou yuan can understand it, so as to better facilitate the promotion of the channel, so this series introduced a water heater, haier has laid a domestic water heater in a costa rican position. if haier use he001 that some believe it is another scenario;

case 2: 000 for the current energy crisis and the circumstances, introduced a new energy-saving gas water heater, and BCBGirls Watches named v99 series, for its significance, v behalf of fashion (mobile sources), 99 representatives of the thermal efficiency, because usually the gas water heater is only 80 percent of the thermal efficiency, and 000 gas water heaters and this kind by condensing the core technology so that the thermal efficiency of 99%. therefore, in product, deputy brand, given its point on the interests of consumers at a glance!

through the above two cases, we can see that in a given product named deputy brand. to do the following: meet the current needs of the market demand can promote consumer memory; can satisfy the interests of consumers; can be conducive to the promotion and dissemination of (demand); can quickly find support points. and the two should focus on good premise: first, focus on the characteristics of the products and the other is on the brand itself.

for example: recently, the author should be a friend (a certain brand-name electric water heater company boss) invited to give their companies a new round of the brand system, the price system, distribution system, management system, products, systems ; construction, the products involved in the system, there is a product brand of naming, the exposition through a period of time, the author of the reality of the business was its original name products .

xxx four series of frontline, a spin, bucket and one Technomarine Watches light ; characteristics too, the same, such as product packaging itself is reluctance, only in xxx on their own brands seeking a breakthrough point.

brand communication from the phrase to the world of xxx and from germany xxx in the analysis, to promote systemic are not from germany's cultural background, and in under the influence of such a background, can not be divorced from germany named on the celebrities, cities, mountains, water, and other people, so i have for the german masters (marx, engels, beethoven, etc.), cities (berlin, cologne, etc.), mountains (the alps hill, etc.) of water (the danube, the rhine, etc.) and other relevant background, but i do not want to, because the good, deputy brand to naming a furujiezhi; second, we must have with the product associated with sexual.

finally, i chose to use germany (european) dynasty title xxx products, vice-brand names:

1, xxx frontline series of electric water heaters ---- xxx duke series heaters

2, xxx a spin series of electric water heaters ---- xxx houjue series heaters

3, xxx bucket series of electric water heaters ---- xxx earl series heaters

4, xxx a light series of electric water heaters ---- xxx lord or viscount & # 8221; series water heater

title in germany (europe) feudal monarchs domestic enfeoffment aristocratic hierarchy. it first appeared in the 15th century, in what is now some european countries still continue. can be divided into duke, sade, earl, viscount, baron five, for the lord (marquis, earl, viscount, baron) collectively.

title vice brand name products has three major strong point:

1, is the aristocratic title of status symbol and embodiment of the title and name and xxx high-targeted brand match, but also highlights the purchase of xxx the consumer products is the identity of nobility, to satisfy customers in the vanity of human nature. at the same time, can also highlight - to have xxx provide consumers with products like the enjoyment of nobility is xxx the pursuit of business;

2, is the title of germany (europe) feudal monarchs domestic enfeoffment aristocratic hierarchy, its long history just anastomosis xxx (now ariston a hundred years, smith 1980, even the ratio of odd, shouted 50 years enterprise's history, highlighted xxx 100 years of professional enterprises, in order to anastomosis xxx is in the early 20th century industrial europe crystallization of the spread of revolutionary ideas;

3, with elite status symbol and embodiment of the title naming products, deputy brand, for future product packaging, dissemination, promotion of burying hint, can also xxx Rolex Watches from the german cultural background of a deeper step in the excavation. at the same time, more xxx in the marketing system on a new test - that is, whether or not to have xxx consumers to enjoy the title as the feelings!

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