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juicy couture is a contemporary line of casual and somewhat dressy apparel based in Arleta, California, founded by Gela Nash-Taylor and Pamela Skaist-Levy. Now owned by the Liz Claiborne fashion company, Juicy is known for their terrycloth and velour tracksuits as well as perfume and leather, velour, and terrycloth handbags. These such products are also known from celebrities that wear them.
The line is sold in upscale department stores (e.g., Lord & Taylor, Neiman Marcus, Bloomingdale's, Nordstrom's, and Saks Fifth Avenue) and specialty stores. The clothes are often associated with/by the many celebrities who wear them[citation needed].
Slogans often adorn Juicy apparel, such as "For Nice Girls Who Like Stuff" "Smells Like Couture" "Be Juicy" "Cupid Couture" Viva la Juicy" "Her Royal Juicyness" "Wake up and smell the Couture", " Go Couture Yourself", "Cupcake Couture","Bundle Up, Wear Juicy", " The Joy Only Bling Can Bring", "Peace, Love, and Juicy", "Let Them Eat Couture", "Have a Juicy Day", and "Dude, Where's my Couture?, Choose Juicy". Some less usual slogans are "Save Fashion Wear Juicy", "Santa Juicy is Real" and "Sugar & Spice and Everything Juicy."Royal Order of Juicy"[citation needed] The signature Juicy Crest, as well as the phrases "Love, G&P" (formerly "Love P&G") are stitched on the inside tag of each item of Juicy apparel. The order of the initials changed in early 2006 after a lawsuit by the Procter & Gamble corporation.[citation needed]
 


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