Premium wet cat food showing signs of continued growth in France.
According to the latest research from Euromonitor International, superpremium dry cat food was the fastest growing category in France during 2007. Growth was driven by pet food manufacturers widening the range of products, implicitly driving cat owners to re-think the well-being of their pets. Furthermore, the offering of specific products for particular needs (breed, age or certain health issues) is a way to generate repeat business and brand loyalty among consumers.

Generally speaking, cat owners spend less on average for pet food than dog owners, obviously because cats eat less than dogs (or at least less than medium and large dogs). However, because of these smaller consumption quantities, cat owners seem not to perceive superpremium products as being excessively expensive. If manufacturers can maintain this perception, then superpremium cat food is likely to continue to experience growth.