13% of chinese people is a luxury consumer

paris peregrine's report pointed out that china has entered the early luxury consumption. more and more chinese people choose to use the prestigious international brands packaging themselves, demonstrate their social status and good feeling.
according to peregrine's estimated that china's consumption rate from 2002 to 58% in 2010 to 65 per cent in 2020 will reach 71 percent, close to the level of developed countries. six years later, china will have 100 million middle-income class families on average assets reached Mont Blanc Watch 620,000 yuan.
china brand strategy association study also showed that mainland china the current international brand-name consumer population has reached 13 per cent of the total population, and maintained continuous growth. the association's secretary-general yang qing shan is estimated that in 2010, the chinese luxury consumption will reach 200 million population of 50 million people.
almost all the world's top brands have set up branches in mainland china, and spare no effort to develop business, and some brands also a public statement of the expansion plans.
women brands prada (prada), planned before the end of next year, opened in 15 flagship stores; claimed another louis vuitton flagship store opened four senior watches Bell & Ross Watch and jewellery manufacturers in asia cards (cartier), currently in china has opened three boutiques and more than 30 outlets, their plan is to open seven stores.
guangzhou la perle plaza pool in southern china is the largest international Tissot Watch brand of shopping malls, investors according to liu jun, chairman of the hong kong prosperous, the store back feedback of information have shown good sales. early the company has done a market survey showed that 38 percent of the people, in this single-trade circle consumption amount is higher than 5,000 yuan. most consumers
the age of 25-year-old to 40 years
spain women brands mng fan spokesman for the guangzhou area, said in an interview that: & # 8220; mng in china's domestic operating the status quo is very good, since 2002 to enter the chinese market, has been in 15 stores, but also the year in beijing, shanghai, shenzhen and other cities further five stores.
mr. fan said: in the 1990s, most chinese people only know that pierre cardin and goldlion, now that they understand the international brand to the more progressive at the middle choose the right style, now even some chinese, and only sought after foreign brands, but rarely to wenjin local chinese brands.
china luxury market in recent years, rapid development, but the interesting thing is, high-grade consumer goods are mostly concentrated in the age of 25-year-old to 40 years old, rather than developed countries 40-year-old to 70 years in the elderly. china's high-income class in china's luxury market is driven strong spending power of the main force, they have consumer awareness and focus on material needs and psychological needs, tend to choose the personal luxury items, including diamond jewelry, fashion apparel, overseas tourism.
for this part of the crowd, paris peregrine's definition is: family assets over 300,000 yuan, annual income over 100,000 yuan, the middle class.
sociologists have analyzed that china's consumption of luxury brands the young, also exposed the practice is not well-off society as a whole reality, in the affluent elderly, the family life of luxury, really that the affluent society as a whole.
the british royal institute of international affairs in charge of the project of the asian green said: the chinese market has become an important engine of the global economy, its global economic influence is growing. china's economic development, so that part of the chinese people have a certain economic strength, wealth has also prompt the chinese people, in various ways to satisfy their own material.

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