data show that a number of shopping centres in nanjing in september sales of watches and clocks blowout, the highest growth as high as 4,420 percent , 10,000 yuan more than the watch market is in nanjing, the new rich class luxury brand preference, sales of 12.92 million yuan, an increase of 83% of sales 7.33 million ESQ Watch yuan, an increase of 118.81 percent; sales of 13.11 million yuan, up 4420% & # 8230;… a group of alarming data at the press before the show, which is several shopping centres in nanjing in september this year, the increase in sales of watches and clocks.

watches rate of increase is so large ? nanjing to consumer clocks and watches what kind of level ? what are the top people in the consumer watches ? sales of watches and clocks, the future prospects of how the market ? in response, jiangsu handelsblatt done a thorough investigation.

4,000 percent increase
;
when the group claimed that external data, news very surprised: surprised at the nanjing watch consumer fanaticism, surprised at the 4,000 percent increase.

published in the same period of sales data, in addition to two shopping malls fell 45 points, nanjing other businesses in the sales of watches and clocks, on a certain increase. this year, nanjing shopping malls for sales of watches and clocks, also attaches great importance to the trade, with the increase in income, consumption of luxury goods on the psychological become stronger and stronger.

2005, china watches consumer survey found that individuals in pre-tax income of more than 250,000 yuan in groups, consumer brand watches are the top three rolex , omega, dili helmsman table, which was also Concord Watches no lack of top international big-name consumer's poetry denton, the earl of the crowd, while personal income in the 120,000 to 250,000 yuan between the groups, consumer brand watches are the top three casio, swatch , longines watches. from which it is not difficult to see that the higher income class of luxury watch brands have a stronger preference, and the relatively low income, zhong didang watches become the mainstream choice.

nanjing people love to buy what form

the late 1990s before being deemed a luxury watches. rolex, omega, jiang shi denton, the family plot, such as a large number of swatch watches to the rest of the world's top china. watches start spending money to buy into the technology age, sexual function primarily to the top watches favored by successful people. 2004 to date, tourbillon, asked the two tables, two-tourbillon, the three asked a series table available. with the entry of big brands, watches market has started to reshuffle, the top international brands will also be assigned to watch the overall market price lagao.

nanjing central shopping centre, watches and clocks, shopping malls, vice president wang chuan-gazette said today the purchase of watches were divided into three categories, first of all young people, they like to fashion some beautiful color comparison the watches, many big-name also focus on the development of such products, because young people buy a great potential; other which is working population, they are often purchased by the general brand, affordable and secondly it is successful, the purchase of goods in general higher prices and relatively stress.

some

list is to buy collections. jiang's poetry denton a global limit watches, optical movement includes 834 parts, in addition, with calendar, sky plans, power reserves, and other devices, such watches are mostly similar to the collection of family love table.

it is learnt that the rolex, omega, dili rudder, montblanc, longines, tissot and radar to list a series of sales are in nanjing. today, chinese imports of watches and watch the sales ratio of 1:5. rolex好卖compare the prices are 50,000 to 70,000 yuan, the price of imported table each year to 10% to 15% of the rate rise, monthly sales to 10 percent of the increased speed.

international giants have to nanjing
;
currently on the market in the form of high-end retail prices of imports can be broadly classified into third gear: first, to tissot, m pretoria as the representative from 2000 to 8000 yuan file; second, omega, the representative of the radar for 10,000 yuan file; rolex is represented by three of the 10 million files.

with sustained economic development, mainland china and the demand for luxury watches is increasing. the top 10 of watches and clocks will have to open up the focus to china, particularly in areas such as shanghai and beijing, has its own sales network. in nanjing, such as the n rolex longines the international image of a special counter set up a list.

following the omega, swatch, longines, the swiss luxury company tagheuer table that china will become a luxury table of the fastest growing global market. at present, priced at 5,000 yuan more than the watches, one year to sell 300,000, of which shanghai accounted for one-third.

imports of watches watches retail sales in the mainland market total sales of TAG Heuer Watches around 20 percent, and year by year growth trend. if in terms of sales, higher income in the mainland's main commercial city in the form of import market more the proportion of total sales reached 71 percent.

nanjing watch how demand

the industry to a market analysis of the current nanjing watch consumption.

the industry said that the salaried class to watch the demand is durable, accurate, good style and affordable price, from a few dozen yuan to more than 200 yuan is that they accept the price, not the desire to update the strong domestic brands and assembling them to buy brand is the goal.

white-collar consumers while the main styles and brands, consumer price from several hundred yuan to 1,000 yuan on the range. they generally have several watches, on different occasions, different seasons, or even wearing different clothes different watches.

truly affluent consumers, a smaller proportion of the population, the high-end, brand name watches is their first choice. precious metals, diamonds, such as watches made of their show as a rich level of need, especially in communication occasions, to do business, banquets Rolex Watch and other important moment, to wear watches.

nanjing new success on the age of 30-year-old general in the 40-year-old, this part of the crowd in the proportion of nanjing is also considerable. these people's monthly income in 5000 to 10,000 yuan around, have a stable job and income. after investigation, the general use of such groups in the luxury goods consumption is about half the income, and consumption is the key to high-end luggage and clothing. as these people need a long time the shuttle in various public occasions, such luxuries have no choice but to the great demand.

new rich class to promote market

data show that 2001 sales of watches, the level reached 60 million, demand for watches in 2005 has more than 70 million. however, china's current average per 100 inhabitants in the purchase of five watches the level of consumption, compared developed countries average consumption per 100 inhabitants, or 23 per 100 inhabitants in developing countries than the average consumption level of 12 still a certain gap between, so there should be a great potential for development.

nanjing, the new rich class of luxury goods to the rapid expansion of consumer demand, investors greatly stimulated the commercial desire to create top-level shopping arcade. eastern city of nanjing, the ocean, such as shopping malls department store shopping malls in recent years constantly adjust the structure, the introduction of consumer groups for the nanjing international brand. facts have proved that, after entering the big shopping centres is to bring more traffic and higher sales.

according to the world luxury research center survey shows that the top luxury brand is now the main buyers on the 28-year-old to 40 age group stage, that is, young affluent owners, they have bought items on clothing, cosmetics, watches and alcoholic drinks and tobacco, and other personal items on the category.

experts pointed out that young affluent people's way of life and consumption capacity to luxury in their favor, they will be free to disposable income the majority of consumption rather than for deposits, for which the purchasing power of its high level of mobility. their way of life to the pursuit of their own location and with the mainly ethnic fashion trends, but also the purchase of luxury deal or no deal.

luxury market, according to a report, to 2016, the chinese mainland and hong kong and taiwan luxury consumption will reach 58.9 billion u.s. dollars, of which the young affluent family luxury consumption will reach 33.4 billion u.s. dollars, affluent young people will become china's main force of the luxury market.

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