Learn MARKETING , where customer is King

Concept

Marketing is a concept which touches everyone’s life . In today’s world everybody from a cobbler to businessman is doing marketing in one form or the other. Marketing is the activity which revolves round the Producer to consumer concentrating on the Need , Want and Demand. In Marketing a very important marketing tool is Marketing Mix which consist of 4Ps .

Marketing is not only selling but it involves other activities too. It is undergoing a change giving way to companies to change from being product or product oriented , to being Consumer oriented.

QUESTIONS AND ANSWERS

Q1. WHAT IS MARKETING?

ANS. It is more than selling an activity which concentrates on satisfying Need and Wants through exchange processes.

Q2. WHAT IS 4 Ps OF MARKETING MIX?

ANS 4Ps are –product, price , promotion and place

Q3. HOW 4Ps ARE CONNECTED TO 4Cs?

ANS a) Product means-customer solution

B) Price means-customer value

c) Promotion means-communication

d) Place means convenience

Q4. WHAT IS PRODUCT CONCEPT?

ANS It is a concept which that says that consumer will buy those product that offer the most quality for price.

Q5) WHAT IS MARKETING CONCEPT?

ANS it is a achieving the goals of the organization by determining the needs and wants of the targeted consumers rather than the seller and giving them satisfaction more effectively than its competitors.

Q6)WHAT IS THE GOALS OF MARKETING SYSTEM?

ANS a) Buyer gets good quality product at reasonable price.

b) Seller try to understand the consumer needs and wants and work according to it .

c) Seller use different marketing methods to influence and satisfy the consumers