This article shares few tips on Email Marketing and at the same time few misconceptions about success on email marketing.

To achieve a solid win/win situation, five fundamental rules are critical to follow. Combined, these rules will guide you to create effective, purposeful email messages that your customers are more likely to open, read, appreciate and respect, rather than neglect or delete.

http://emailappenders.typepad.com/emailappenders_weblog/2008/07/the-growth-of-email-marketing.html