• diabolicdame said on Apr 27, 2008....

  I had the same thoughts when I first saw the ad! Happy period. Ha! Yeah right!!

• MissMimi said on Apr 27, 2008....

  Yeah, I kind of have a problem with those kind of ads anyway, but that one is particularly stupid.  Any ad where they start pouring blue water on one of those things drives me crazy.

  I don't think there are any women on the design team for those products either. 

• quietone said on Apr 27, 2008....

  well... if you knew how those little flying wings were made... never mind the "plugs" and how they are... you'd not want them anywhere near where they need to go... yup I worked in one.. Lets see.. we made mice, ear rings, bracelets, necklaces.. out of those little white tailed things......

• JoyousLoving said on Apr 27, 2008....

  I think we are on the same wave length, Wish. 

• diabolicdame said on Apr 27, 2008....

  quietone: I'm shocked!!!!

• the_infernal_optimist said on Apr 27, 2008....

  I have had the same thoughts about that commercial! And the blue water gets to me, too, Mimi.It's like "Alright, I don't want to see the real thing, but how ridiculous can you get?? If it comes out blue, how well the Kotex holds up will be the last thing on my mind!"
  
  ~Infernal
  

• dailyachesandpains said on Apr 27, 2008....

  Seriously!!!  I said the same thing! 
  Worse...I'm WAITING for my "Happy Period!"

• mobil said on Apr 27, 2008....

  I've never seen this add, but I can also attest that I have never seen a happy period.................

• LtCmdrWorf1 said on Apr 27, 2008....

  HAHAHAHA, I'm sorry. I know that having a period is no laughing matter.  I have a mom, and I had a wife of sorts.  So I know there is nothing Happy about it.  I have seen that commercial, and I have been made to understand, quite painfully, that periods are no laughing matter. I don't mean to be insensitive, but your take on the commercial had me blowing tea through my nose. Now I have to clean my keyboard again, When will I learn about drinking and reading blogs and email. :)  Peace and Long Life.
  
  Love Worf   

• Eilan said on Apr 27, 2008....

  I think the slogan is dumb, too. However. . .
  
  I wouldn't say that I have "happy" periods, but with one exception, they've been pretty uneventful over the past 20+ years. I'm not saving my menstrual fluids to feed my houseplants (my houseplants are all plastic, but that's a whole other blog entry) or offering it up to some fertility goddess, but I'm not dreading it and withdrawing from the world, either.
  
  I realize, of course, that not all women are as fortunate as I have been. If I offend anyone, I'm a little bit sorry.
  
  If it's any consolation, I mistyped menstrual as messtrual.
  

• Fallyn said on Apr 27, 2008....

  my eyes involuntarily rolled the first time i saw that ad.

  it seems pretty corny to me. and blatantly false advertising.

• Emarldeyez said on Apr 27, 2008....

  You go girl!!! 

• LadyGamer said on Apr 27, 2008....

  I did a post on this a while back. The product I use no longer has that slogan on it. I won't dare believe the ranting insult laden diatribe I emailed had anything to do with that. But it made ME feel better.

• MissLily said on Apr 28, 2008....

  Yea. I believe I heard somewhere, or multiple places that tampons and bras were both designed predominantly (possibly one or the other was created in it's current capacity) by men. Heels, too -- but that was once a dude thing, I don't think men have ever had any particular need for tampons and underwire. :)

• queenparanoia said on Apr 28, 2008....

  hehehehehehe you know what irks me more the girls they use in this commercials are happy and active... i mean really??? when you have youre period are you that happy!?!?!?!?!? loko loko talaga ang kotex!!!

• jezzabell said on Apr 28, 2008....

  Wow.

  That is so true. How about you bleed for a week and see how happy you feel?
  LOL.

• hinana said on Apr 28, 2008....

  Dear Mr. Thatcher,

   

   

  I have been a loyal user of your Always maxi pads for over 20 years, and I appreciate many of their features. Why, without the LeakGuard Core or Dri-Weave absorbency, I'd probably never go horseback riding or salsa dancing, and I'd certainly steer clear of running up and down the beach in tight, white shorts. But my favourite feature has to be your revolutionary Flexi-Wings. Kudos on being the only company smart enough to realize how crucial it is that maxi pads be aerodynamic. I can't tell you how safe and secure I feel each month knowing there's a little F-16 in my pants. Have you ever had a menstrual period, Mr. Thatcher? Ever suffered from "the curse"? I'm guessing you haven't. Well, my "time of the month" is starting right now. As I type, I can already feel hormonal forces violently surging through my body.

   

  Just a few minutes from now, my body will adjust and I'll be transformed into what my husband likes to call "an inbred hillbilly with knife skills." Isn't the human body amazing? As brand manager in the feminine-hygiene division, you've no doubt seen quite a bit of research on what exactly happens during your customers' monthly visits from Aunt Flo. Therefore, you must know about the bloating, puffiness and cramping we endure, and about our intense mood swings, crying jags, andout-of-control behaviour. You surely realize it's a tough time for most women. In fact, only last week, my friend Jennifer fought the violent urge to shove her boyfriend's testicles into a George Foreman Grill just because he told her he thought Grey's Anatomy was written by drunken chimps. Crazy! The point is, sir, you of all people must realize that America is just crawling with homicidal maniacs in capri pants.

   Which brings me to the reason for my letter. Last month, while in the throes of cramping so painful I wanted to reach inside my body and yank out my uterus, I opened an Always maxi pad, and there, printed on the adhesive backing, were these words: "Have a Happy Period." Are you fucking kidding me? What I mean is, does any part of your tiny middle-manager brain really think happiness-actual smiling, laughing happiness-is possible during a menstrual period? Did anything mentioned above sound the least bit pleasurable? Well, did it, James? FYI, unless you're some kind of sick S&M freak girl, there will never be anything "happy" about a day in which you have to jack yourself up on Motrin and Kahlúa and lock yourself in your house just so you don't march down to the local Walgreens armed with a hunting rifle and a sketchy plan to end your life in a blaze of glory.

   

   

  For the love of God, pull your head out, man. If you just have to slap a moronic message on a maxi pad, wouldn't it make more sense to say something that's actually pertinent, like "Put Down the Hammer" or "Vehicular Manslaughter Is Wrong"? Or are you just picking on us? Sir, please inform your accounting department that, effective immediately, there will be an $8 drop in monthly profits, for I have chosen to take my maxi-pad business elsewhere. And although I will certainly miss your Flexi-Wings, I will not for one minute miss your brand of condescending bullshit. And, that's a promise I will keep. Always.

   

• wishyouwerehere said on Apr 28, 2008....

  "For the love of God, pull your head out, man. If you just have to slap a moronic message on a maxi pad, wouldn't it make more sense to say something that's actually pertinent, like "Put Down the Hammer" or "Vehicular Manslaughter Is Wrong"?"
   
  OMG - Hinana!  I nearly peed my pants!  Good thing I am wearing my happy period pads with wings!
   
  Thanks to all of you here at SC, it may not be a "happy" period, but this is the most I have laughed about it in a long time, and I think the laughter may be helping the cramps! 
   
   

• hinana said on Apr 28, 2008....

  ;)

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