come on, dont say you click the adsense ads on each soulcasters blog because you want to make them rich faster, and hoping for them to do the same! i dont expect to earn much from adsense.. to me, as a blogger, i blog as i wish. when i'm tired, i'll stop and continue writing again some time later.. that's what i do. adsense is just a bonus. not long ago, people blog because they want to blog, but now, many people blog for adsense.. the good thing is, more people is getting online nowaday, but the bad thing, many people starts to post craps (including this one!) did you notice that every adsense ads appear is related to the content posted in the same page? that means, for example if you write about cheese, the ads will be about cheese as well! if you write about blogging, then the ads will be related to blogging.. which means, if you write a good topic and people interested to know more, they will read your topic, then your adsense ads will start to play a role.. people are looking for simplicity, they want to know things fast, in a single click, no need to use search engine if they can see it in your adsense ads..