The reverse sides of most packs or boxes of buy camel display the following text: Turkish tobacco is the world's smoothest, most aromatic leaf. Blending it with more robust domestic tobaccos is the secret to Camel's distinctive flavor and world-class smoothness. The reverse side of unfiltered "soft pack" Camel cigarettes, as of December, 2005, displays this text: Don't look for premiums or coupons, as the cost of the tobaccos blended in CAMEL Cigarettes prohibits the use of them. Or alternatively can be seen displaying the text (later removed from some packets with the introduction of health warning messages): Camel, a premium blend of the finest quality tobaccos, provides genuine smoking pleasure.