California Attorney General Jerry Brown called the publication a "rather clever piece of advertising." "They agreed not to do these kinds of things ever since camel online," Brown said. "We have to call them to task." The landmark 1998 settlement between 46 states and the tobacco industry reimburses states for smoking-related health care costs. In an effort to prevent the industry from pitching to minors, the agreement includes a provision against using cartoons in advertisements. The cigarette ads in Rolling Stone tout its "The Farm: Free Range Music" campaign and support for independent record labels while using photographic images of people in 1950s dress, farm animals, an old-fashioned tractor and furnishings like a phonograph against a farm backdrop. Those pages fold out to reveal a four-page illustrated spread of an "Indie Rock Universe" with animals, imaginary figures and other drawings. David Howard, a spokesman for R.J. Reynolds in Winston-Salem, N.C., insisted that the Camel ads contained no cartoons and that the ad campaign is aimed at adults. While the company was surprised and concerned by Rolling Stone's illustrations, R.J. Reynolds bore no responsibility for it, he said.